whoever is in control of rihanna's career is some kind of genius. she has steadily been benefitting from the same album for over a year and a half now. last summer she released a "deluxe" version of good girl gone bad with a whopping three new songs, all of which were released as singles, "take a bow" (the poor man's "irreplaceable"), "disturbia" (the catchiest song with the most nonsensical lyrics about being some sort of paranoid schizophrenic i have ever heard) and "if i never see your face again" (a mediocre song she did with maroon 5 that i have never listened to in its entirety).
then, at the end of november, she released "rehab" as a single. this was on the very first edition of the album. it has been at the disposal of the millions of people who bought/illegally downloaded that shit in 2007 for a minute. (this actually means that it's been around for a very long time. not a minute. i don't really get it. but i like to say it.) and still, somehow, it is getting a shit ton of rotation. even i for some reason like better now that it's a single. it is my jam, if you will. how is she doing this?
something else i don't understand about "rehab" is the video. it features a pantless rihanna awkwardly interacting with justin timberlake, whose appearance in the video is pretty unnecessary, even if he did write it. his only lines are, "now ladies gimme that.." and "uh, now gimme that." arguably, not the most vital parts of the song. and i just don't understand how being out in the desert on a car or in a trailer in a variety of outfits -- none of which involve pants, even though some of them should -- with the man you are pining for really correlates to having a post-break up meltdown. i mean, he's still there in the desert with her, and they are fondling each other on the hood of a car, so what is the problem? other than the whole thing being rather cringe-inducing.
here is the video. in case someone can explain to me the deeper meaning of it all:
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